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SU launches the #NationUnited social media campaign

Courtesy: Southern U. Athletic Media Relations
Release: 07/01/2013
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Following the success of the 2012 #StandUnited campaign, which increased the department’s social media footprint to more than 4,100 Facebook “Likes” and 1150 Twitter followers, Southern athletics is working to revive the spirit of the Jaguar Nation fanbase through community involvement in 2013.

Southern University athletics unveiled its #NationUnited social media campaign and game day promotions and themes for the 2013 home football schedule Monday.

#NationUnited identifies Jaguar supporters as vital shareholders entrusted with upholding the traditions and mission of Southern University athletics. Throughout the athletic calendar, fans will be able to follow and share all news related to Southern sports by using the hashtag #NationUnited in an effort to enhance the presence of the “Jaguar Nation” on social media.

"In addition to a terrific 5-game home slate featuring arch-rival Jackson State and first-time visitor Clark-Atlanta, we have exciting promotions to engage fans and entice participation from the Jaguar Nation," said Southern Athletic Director Dr. William Broussard.

"We're thrilled to kick the new year off with this much excitement."

Fans can follow Southern athletics on Facebook at facebook.com/SouthernUJaguars and on Twitter @SouthernUSports. The pound symbol, or hash tag in Twitter terminology, helps Jaguar fans connect to all Southern athletics' news and updates on several vastly popular social media sites and mobile applications including Instagram and Snap Chat.

Five home games, including the Jackson State game on Sept. 28 and homecoming Oct. 26, highlight the 2013 home schedule. 

On Sept. 14, Southern welcomes Prairie View A&M for its 2013 home opener on Unite in White Alumni Day. Along with asking fans and alumni to wear white, Southern will celebrate the 20th anniversary of the 1993 SWAC Championship team, the first under legendary coach Pete Richardson, in a pregame ceremony.

The Jaguars will enjoy a two-game homestand when they host Jackson State Sept. 28 on True Blue Hall of Fame Day refreshed by Coca-Cola and Alabama A&M Oct. 12 on Think Pink Day made ice cold by Miller Coors.

During Hall of Fame Day, the Southern sports Hall of Fame Board and 2013 Inductees will be recognized prior to the 68th meeting between the two schools. Fans who also attend the Jackson State game, also known as the Battle of the Big Cats, are asked to wear Columbia Blue, the school’s official colors.

The first game in the month of October is designated as the Think Pink game in honor of Breast Cancer Awareness. Coaches, players and athletic department staff will sport pink in support of the fight against Breast Cancer. The Oct. 12 game is also Church and Non-profit day.

Alcorn State will serve as the Jaguars' “Royal Flush” homecoming opponent Oct. 26 before Southern concludes the 2013 home slate on Nov. 17 for the first-ever meeting against Clark Atlanta, where head coach Dawson Odums served as interim head coach in 2004.

Cox Communications serves as Southern’s official sponsor for homecoming 2013, which features plans to commemorate the university’s 100-year anniversary by wearing special throwback helmets and limited edition royal blue jersey’s. The Southern University alumni band is schedule to perform during pregame festivities and the SU Football Alumni Association will conduct a jersey retirement ceremony.

In the home finale, Southern will salute the brave and the bold on Heroes Day and provide 100 free tickets for military appreciation. Fans are asked to “Be Bold in Gold” and wear gold Jaguar gear to salute the 2013 senior class, who will play their final game in A.W. Mumford Stadium.        

Prices for 2013 season books range from $75 for north endzone seating to $190 for east and west box stadium seating. Single game tickets will not be available until the week of the first game and can be purchased online at Ticketmaster.com or by phone at 1-800-488-5252 when they become available.

For more information regarding season ticket policies for the 2013 football season, contact the SU Ticket Office at 225.771.3171 or view the 2013 season ticket holder notice.

     
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