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Dr William Broussard
Position: Director of Athletics
Hometown: Crowley, La.
Alma Mater: Northwestern St.
Graduating Year: 2000
Experience: 1 Year
Phone: 225-771-5930
Email: william_broussard@subr.edu

Highly regarded as a visionary with superb fundraising capabilities, Broussard delivers a wealth of knowledge and experience to his new post as Southern University's Director of Athletics.

Broussard's versatility is derived from a variety of administrative, athletic, and academic experiences garnered throughout his career and will be instrumental in his supervision of seven men's and eight women's Division I programs at Southern.

His hire comes after 11-months of intense searching and the board's rebuttal of one finalist who was amongst two other finalists identified by a search committee. 

Following his unanimous approval by the athletics committee, Broussard stated his most important task will be "to cultivate relationships, learn about the student-athletes who are here, the coaches who are here and their concerns, spend some time reviewing policies and procedure and ensuring that those are properly lined up so that the program performs adequately and excellently."

Broussard, 33, recently served as athletics director at Centenary College in Shreveport and cited NCAA rules compliance, academic performance and "institutional advancement" as areas he deemed vital to the success of the athletics department during his tenure.

"We want to reach the point where Southern is a flagship of the SWAC and a beacon for all historically black colleges and university athletic departments," said Broussard.

"We must identify private donors, corporate sponsors, alumni, friends of the university and supporters of the athletic program who want to help us continue to expand what we offer to student athletes and ensure that they have the best athletic experience and the best student experience they could possibly have."

A 2000 graduate of the Louisiana Scholars' College at Northwestern State University, Broussard earned a master's in 2002 and doctorate in Rhetoric, Composition, and the Teaching of the English Language in 2007 from the University of Arizona. While in graduate school, he served as an undergraduate instructor, research supervisor, and held positions in athletics and student life. He also gained academic experienced as a faculty member at Pima community College in Tuscon.

Broussard, a graduate of Crowley High School, returned home to Louisiana and his alma mater to serve as Associate Athletic Director for External Relations as well as the Executive Director of the NSU Athletic Association in 2007.

In these roles, he oversaw all areas of athletic fundraising and external relations, breaking university records for attainment, annual fund, and corporate sponsorships. He garnered the largest gifts in the history of the department as well as the university as a whole. In addition, he worked closely with several sports, managing football game operations and coordinating schedules and contracts. He also served as the department's ambassador at campus events and on a wide variety of committees and working groups.


Concurrently with his work in the athletic department, Broussard worked in academics as an assistant professor first in the journalism department and later in the language and communication department, teaching several traditional and online courses. In this role, he volunteered as a faculty advisor for the National Association of Black Journalists as well as NSU's Student Alumni Association.

During his four and a half-year stint at Northwestern St., Broussard was an active leader in the community, serving on the Executive Board of the Boys and Girls Club and is a past president of the Natchitoches Lions Club. He also represented the NSU Athletic Department at regional and national conferences and the Southland Conference at the National Association of Athletic Development Directors conference.

As an undergraduate, Broussard was a varsity letter winner for NSU's Division I football team from 1997-2000. A two-time All-American center, Broussard was a member of the All-Conference, All-Louisiana, All-District teams and received several notable awards for his success both in the classroom and on the playing field.

Broussard, who is the son of Grambling State alums Wilfred and Elizabeth Broussard, is married to Kendra Broussard, also a Northwestern State alum and former volleyball student-athlete.
     
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